To celebrate National Sisters Day, LOFT teamed with Carl Byrd & Co. and GhostPepper to celebrate sisterhood - big sisters, little sisters, stepsisters, sisters-in-law, soul sisters - all month long. The videos have over 27,000 views on Instagram.
Campaign: LOFT Sisters
Client: LOFT
Agency: Carl Byrd & Co.
Director: Carl Byrd
DP: Jordyn Gatti
Producer: Heather DiPietro
Editors: Conner Reddan and Heather DiPietro