Climate change isn’t a future problem. It’s a now problem. By the time our children grow up, we may have missed our window to prevent some of the worst effects. If we want to give them our kids the best possible future, we have to act now. Later is too late.
Agency Producer: Heather DiPietro
Exec Producer: Sara Justus
Chief Creative Officer: Casey Rand
Creative Director: Alex Sprouse
Art Director: Jasmine Paylor
Copywriter: India Allen
Director: Spencer Creigh
Exec Producer: Charlotte Woodhead
Line Producer: Diane LeuciDP: Dustin Lane
Editor: Zaldy Lopez
Color: Mike Howell
To commemorate the 50th anniversary of Memorial Day becoming a federal holiday, Zeno collaborated with Schofield’s Flowers to honor those who sacrificed their lives to secure our freedom.
Agency: Zeno Group
Producer: Irene Yardley
Production Company: Schofield’s Flowers
Executive Producer: Heather DiPietro
Line Producer: Brett Annese
Director & Editor: Mike Medoway
GFX: Drew Umland
Mix: Eggmen
"Am I whining too much?” “I don't want to put the burden on my coworkers.” “Suck it up.” In Theraflu’s Temperature Check survey, we found that 2 out of 3 working Americans surveyed force themselves to work unless they physically can’t leave their bed. To learn more, we partnered with influencer & entrepreneur, Ada Rojas, and hit the streets of New York to hear from hard-working New Yorkers on what their experiences are when they have to call out sick from work.
Agency Producer: Heather DiPietro
Editorial Content Lead: Bibi Nunez
Content Creator/Producer: Sindy Nanclares
Production Company: The Focal Range
Line Producer: Jonathan Gaynes
DP: Xavi Portillo
Editor: Tucker Hamilton
Color: Courtney Feemster
Mix: Eggmen
More Than 7 was an outdoor exhibition for the launch of Aaron Sorkin’s new feature film on Netflix, The Trial of the Chicago 7. I was honored to work with Circus to produce this timely, meaningful activation for the launch of the new Netflix feature film.
Schofield’s Flowers was brought in to direct and produce the campaign, including all experiential and content components.
Production Team:
Executive Producers: Heather DiPietro & Steve Schofield
Director: Andrew Luft
Locations: Kate Levinson
Fabrication: All Kinds
Casting: Kristen Paladino
Post-Producer: Heather DiPietro
SFX/Mix: Eggmen Studios
VO Talent: Leer Leary
Drone: We Fly Aerial
B-Roll: Brian Morgan & Robo Aerial
Production Company: Baby Lion
Executive Producer: Ramon Nunez, Jerry Digby
Post-Producer: Brett Annese
Animation Producer: Heather DiPietro
Editors: Laura Bermudez & Jon Grinberg
Assistant Editor: Carlos Malache
Animation Company: MAKE
Executive Producer: Danny Robashkin
Animators: Anna Taberko, Beatrix Lima, Jackie Kim, Joe Kim
“For Our Daughters” features climate scientists Dr. Melissa Burt as a mother with the weight of the world on her shoulder. But, together, with moms everywhere, we can build a cleaner, safer future for our kids.
Go here to sciencemoms.com to learn more.
Client: Science Moms
Agency: Potential Energy Coalition
Chief Creative Officer: Casey Rand
Creative Director: Alex Sprouse
Copywriter: India Allen
Art Director: Jasmine Paylor
Exec Producer: Sara Justus
Producer: Heather DiPietro
Prod Co: Florence
Director: Spencer Creigh
Exec Producer: Jerad Anderson
Producer: Sarah Park
Potential Energy Coalition is a nonprofit group that brings together the best advertising creatives in the world to tackle climate change. As an agency producer, I brought several campaigns to life including these spots for Science Moms.
“For Our Daughters” features climate scientists Dr. Emily Fischer as a mother with the weight of the world on her shoulder. But, together, with moms everywhere, we can build a cleaner, safer future for our kids.
Go here to sciencemoms.com to learn more.
Client: Science Moms
Agency: Potential Energy Coalition
Chief Creative Officer: Casey Rand
Creative Director: Alex Sprouse
Copywriter: India Allen
Art Director: Jasmine Paylor
Exec Producer: Sara Justus
Producer: Heather DiPietro
Prod Co: Florence
Director: Spencer Creigh
Exec Producer: Jerad Anderson
Producer: Sarah Park
Climate change explained in 30 secs.
Client: Science Moms
Agency: Potential Energy Coalition
Chief Creative Officer: Casey Rand
Creative Director: Alex Sprouse
Copywriter: India Allen
Art Director: Jasmine Paylor
Exec Producer: Sara Justus
Producer: Heather DiPietro
Prod Co: Strange Beast
Director: Bianca Benedict Assad
Exec Producer: Zoe Muslim
Producer: Becky Perryman
Sound: Eggmen Studios
Sound Engineer: Jared Horowitz
Music: Aaron Mirman-Heslin
Agency: Colle McVoy
Client: Invisalign
Campaign: All Kinds of Smiles
EP/Producer: Heather DiPietro
Director: Stephen Frandsen
On Mike Bloomberg’s Presidential Campaign, I was the project manager of the Latino team where I oversaw internal and external creative teams and the production of bilingual content for organic & paid digital ads.
We produced several campaigns, these are just a few of the many ads we made.
Client: MB2020
Agency: Gallegos
For Christina, a third-generation Chinese American who runs her family’s ice cream shop, carrying on her father’s legacy is an Act of Mutuality. You’re taking care of the ones you love to build and continue your own family’s legacy every day.
Learn more or find an advisor at www.MassMutual.com/Legacy
Campaign: Legacy
Client: MassMutual | Live Mutual
Agency: New-A
BTS Producer: Heather DiPietro
DP: Brian Morgan, Bob Burton
Editor: Heather DiPietro
Color Correct: Out Of The Blue
Agency: Empower
Client: Dremel
Campaign: Dremel Versa
EP/Producer: Heather DiPietro
Director: Ben Weinstein
Editor: Conner Reddan
Color: Out of the Blue // Courtney Feemster
Sound Mix: Hansdale Hsu
Agency: Genero
Client: The GlenLivet
Campaign: Flowers Wilt, Whisky Won’t
Executive Producer: Heather DiPietro
Director: Lev Pakman
DP: Josh Fisher
Wardrobe: Erika Nunez
Props/Art: Kim Matela
Editor: Conner Reddan
Color: Out of the Blue // Courtney Feemster
Sound Mix: Hansdale Hsu
Edelman partnered with Prologis to create quote and static cards for their Groundbreakers event in October.
Agency Producer: Heather DiPietro
Designer: Nick Newgent
Client: Freeletics
Campaign: This is my Journey
Producer: Heather DiPietro
Director: Guillaume Champeau
Agency: Tribal Worldwide
Client: Robitussin
Campaign: It’s Never Just A Cough
Production Company: GhostPepper
Executive Producer: Heather DiPietro
Line Producer: Brooke Loonan
DP: Matthew Woolf
IBM Cloud | VMware - Introducing a smarter, more seamless migration to the cloud. To learn more about IBM Cloud for VMware Solutions, visit our website: ibm.com/cloud/vmware
Campaign: Migration Day
Client: IBM Cloud
Agency: AKQA
Producer: Heather DiPietro
DP: Eli Green
Editors: Conner Reddan, Heather DiPietro
Color: Out of the Blue
Client: NINLARO®
Producer: Heather DiPietro
DP: Felix Penzarella
For more information go to https://www.ninlarohcp.com/expert-insights.
Fall Mood: Good vibes only. In September, LOFT partnered with artist Chris Uphues to create a pop-up installation in Astor Place.
Campaign: Good Vibes Wall
Client: LOFT
Agency: Carl Byrd & Co.
Director: Carl Byrd
DP: Seamus Mulligan-Ferry & Jordyn Gatti
Video Producer: Heather DiPietro
Editor: Heather DiPietro
How many women in your life have experienced heart disease? It may be more than you think. It was for us. Meet five Macy’s associates who were directly impacted by it, but grew stronger in spite of it. Then get inspired to protect your own heart—and those of all the women you love!
Campaign: Go Red
Client: Macy's & American Heart Association
Director & DP: Conner Reddan
Producer: Heather DiPietro
To celebrate National Sisters Day, LOFT teamed with Carl Byrd & Co. and GhostPepper to celebrate sisterhood - big sisters, little sisters, stepsisters, sisters-in-law, soul sisters - all month long. The videos have over 27,000 views on Instagram.
Campaign: LOFT Sisters
Client: LOFT
Agency: Carl Byrd & Co.
Director: Carl Byrd
DP: Jordyn Gatti
Producer: Heather DiPietro
Editors: Conner Reddan and Heather DiPietro
To celebrate the opening of the National African-American Museum of History & Culture, singer-songwriter Saul Williams teams up with Macy's and steps up to the mic for a bit of spoken-word poetry. "The past tense of drum is dream; we dance through memories unseen," Williams intones before walking offstage.
Client: Macy's
Director: Simon Davenport
DP: Ramulas Burgess & Alfonso Pollard
Producer: Heather DiPietro
Line Producer and Editor: Heather DiPietro
Camera Operators: Abe Halpert, Heather DiPietro, Patrick Luda
Marina Nemat speaks at Yale University about her life after Tehran. Sponsored by the College Freedom Forum. This event also included speakers William Dobson, Srdja Popovic, and Yeonmi Park.
For Mother's Day LOFT teamed with Carl Byrd & Co. and GhostPepper to celebrate mothers, your mom and all moms. The videos have over 20,000 views on Instagram.
Campaign: LOFT Mothers
Client: LOFT
Agency: Carl Byrd & Co
Directed: Carl Byrd
DP: Felix Penzarella
Producer: Heather DiPietro
Editors: Felix Penzarella
Displayed at LOFT's store in Times Square.
Campaign: Holiday
Client: LOFT
Agency: Carl Byrd & Co
Directed: Carl Byrd
DP: Jordyn Gatti & Chris Ungco
Producer: Heather DiPietro
Editors: Conner Reddan
Production Company: NYPS/GhostPepper
Producer: Heather DiPietro
Director: Conner Reddan
DP: Bob Burton
2018 Entry for Moet Film Festival
Director: Conner Reddan
DP: Chris Ungco
Producer: Heather DiPietro
Composer: Steve Battline
Editor: Conner Reddan
Color: Out Of The Blue
Meet Ben Kissel, candidate for Brooklyn Borough President, and help him stand up for Brooklyn!
Director + DP + Editor: Conner Reddan
Line Producer: Heather DiPietro
Anne Steele is an multi- award winning singer songwriter from NYC. Anne is known for weaving hilarious stories from her life into a setlist ranging from high energy belting dance numbers to blow the roof off ballads. Steele has been selling out venues all across the country on tour with her new pop EP "What's Mine". She has also be thrilling cruise ship audiences for over 14 years on various ships and cruise lines. For more info on Anne, go to her website www.annesteele.com
Director: Carl Byrd
Producer: Heather DiPietro
DP: Jordyn Gatti and Adam Jacono
Sound: Robert La Rosa
Color Correction: Out of the Blue
Sound Mix: Mixopolis
For Reema, a second-generation Asian Indian entrepreneur and social activist, empowering others through financial freedom is an Act of Mutuality. You aspire to enrich the lives of those around you, empowering them to empower others. MassMutual wants to support you in all your endeavors, especially the financial ones.
Learn more or find an advisor at www.MassMutual.com/Dreams
Campaign: Dreams
Client: MassMutual | Live Mutual
Agency: New-A
Director: Yvonne Ng
BTS Producer: Heather DiPietro
DP: Brian Morgan, Bob Burton
Color: Out of the Blue
Campaign: How Does That Translate
Producer: Heather DiPietro
Client: Canopy
Director: Dasha Sikmashvili
DP: Jordan Gatti
Product: Sogo
Client: Sharper Image
Director: Felix Penzarella
DP: Jonathan Gaynes
Line Producer: Heather DiPietro
Client: Style Fashion
Producer: Heather DiPietro
DP: Conner Reddan, Eugene Koh, Jonathan Gaynes
Music: Nico Kean
Editor: Jonathan Gaynes
Producers: John Grossman, Matt D'Amato, Heather DiPietro
Director: Sako Brockman
DP: Heather Craig, Steve Goodloe
Editor: Terry Katz
SOAP LIFE: The Rise and Fall of the American Soap Opera (2013)
Now available on iTunes and all other leading VOD platforms! http://bit.ly/1eHPD7S
Once a cornerstone of network television, the American soap opera has fallen on hard times and cancellations. These icons of American culture are disappearing from the television landscape. SOAP LIFE features interviews with actors, directors, producers, writers, and fans to get their perspective on the changing face of daytime television.
Official Website: soaplifethemovie.com
Facebook: facebook.com/soaplifedoc
Project: Red Carpet Daytime Emmys 2014
Client: Soap Opera Network
Producer: Errol Lewis
DP & Editor: Heather DiPietro
Project: Featuring Women Artists in New York
Client: IFWA
Producer: Blaze Kelly Coyle, Gilles Montezin
DP & Editor: Heather DiPietro
Nancy Azara is an artist whose sculpture is carved, assembled and highly painted wood with gold and silver leaf and encaustic. The wood, the paint and the layers that make up the sculpture record a journey of memory, images and ideas.
For more information go to ifwartists.org
Producer: Lizz Winstead, Amy Kersten
Videographer(s): Heather DiPietro
Find about Lady Parts Justice's V to Shining V - SEPTEMBER 27!
LadyPartsJustice.com
Lady Parts Justice is launching "V To Shining V," an exciting national pride day for women on September 27, 2014. It also serves as the big kick in the ass that we all need to step up, get loud, go to the polls in November and toss out politicians who think the problems in our home states are what we do with our vaginas.
Producer: Colin Arnold, Heather DiPietro
DP & Editor: Heather DiPietro
5th Annual Brooke Jackman Read-a-thon Celebrates Positive Power of Books
On September 6th, the Brooke Jackman Foundation celebrated the positive and transformative power of literacy with at-risk children in New York at the 5th Annual BJF Read-a-thon. Nearly 200 children and families gathered for an afternoon of books and bonding at Barnes & Noble Tribeca in Manhattan. New York Fire Commissioner Daniel Nigro, Commissioner of the Mayor’s Office to Combat Domestic Violence Rosemonde Pierre-Louis, celebrated children’s author Stephanie Calmenson, and Broadway actors Gisela Adisa, Nicole Riding, and Jeff Johnson all joined as guest readers. ABC News Radio host Cheri Preston served as MC for the day.
This video highlights the event.
Producers: Colin Arnold, Heather DiPietro
DP & Editor: Heather DiPietro
The Brooke Jackman Foundation’s newest initiative, Brooke’s Cooks, is designed to promote literacy, learning and family, while encouraging healthy living among at-risk children and their families in the New York City area. The first Brooke’s Cooks event was held on Thursday, July 31, with nearly 50 children ages five-12 and their families at the St. Nick’s Alliance in Williamsburg, Brooklyn.
Videography by Heather DiPietro
Project: Indiegogo Videos for Skylus & Homdry Products
Client: Eddie Btesh
Producer: Heather DiPietro
DP: Conner Reddan
Sound: David Rosenberg
You can view Homdry's success on Indiegogo here.
![This is why New Yorkers [don't] call out sick](https://images.squarespace-cdn.com/content/v1/57ed9606b8a79b1f99f83eae/1645668696730-42TZI41ES3I41RY5VFPW/image-asset.png)
